Conference's headquarters and cold called ATC's man of many hats Brian King. All of our hopes and dreams for a successful new business were hanging in the balance. Brian told us he would try some of the new designs and also suggested we consider going to Damascus, VA the following spring to test our product by setting up a booth at the annual Appalachian Trail Day's festival. We did.
At American Backcountry we have always done things the hard way. Other Tee shirt companies slap a “namedrop” on a picture of any old mountain and expect their customers to be satisfied. We always go the extra mile. We think our customers appreciate the difference between “any old mountain” and the mountain they just climbed. In the winter of 1993 Frank Hintz drove to Harpers Ferry, WV with the first ever American Backcountry tee shirt designs in the back of his car. Frank walked into the headquarters of the Appalachian Trail
